GTA 5 is out, GTA 5 is awesome and GTA 5 is selling like hot
cakes. One of the highest rated games on Metacritic; the game has proved to be
a darling for both the critics as well as the masses. Proof of the fact is it’s
sales figure that has never been seen before on Xbox 360 and PS3. GTA 5 has
managed to gross a billion dollars in just 3 days & thus has become the
biggest entertainment launch in history, turning the attention completely from casual
gaming to console hardcore gaming among the gaming fraternity.
But the game is not without controversies. The game has been
branded as misogynist by the haters with a lot of people generally despising
its portrayal of women. True the game may contain content that may not be
acceptable to a huge population but the sales and ratings show that the same
content is highly appreciated by another huge set of people. That being said,
the success of GTA 5 is great news of the industry as it goes on to prove a few
things.
1. Consoles are not dead: First and foremost, the humongous sales
of GTA 5 show that the console industry is far from dead. It is in fact living
with plenty of great signs of glowing pink health in the future. GTA 5 proves
that if you are willing to take the risks, invest huge amounts of money (nearly
$250 million) in development & come up with a game which is excellent in
all aspects, you are not only going to recover your investment but also net a
huge pile of profit. It replaces faith back on the good old days of game making
where the developers didn’t really care about the quick hot noodle type of game
making where the mantra of success lied in getting the game out as quickly as
possible in the market without investing too much time & resources in it so
that if it fails, we don’t lose a lot of money. GTA 5 proves again that if you were
ready to bit your time to deliver a finely tuned game, audience would flock to
it.
Yes, it is a proven franchise. True that it already has it
set of loyal followers. But the adage that quality sells holds true today even
for newer franchises. Look at the success of games like The Last of Us and
Dishonored. Quality games that have not only sold well but have also given rise
to franchises with much more potential for the future.
2. Being different is good: Secondly it provides evidence
that success in this industry would not only come by making games keeping the
masses in mind. Niche games, which can be controversial and not according to
the taste of the masses can also sell huge numbers and make a lot of money.
There have been many controversies about GTA 5 with a lot of people against the
general theme of the game. But there is also another set of people who love to
play these kinds of games, do stuff in the game that they would not want to do
in the real world. These games have their own set of audience with a lot of
them being extremely loyal. It creates high potential franchises as they find
it much easier to differentiate from the crowd. Not every game needs to focus
on the largest possible customer base as companies like EA and Activision has not
faced the test of time by just creating casual games.
3. Diverse audience tastes: Thirdly, the success of GTA 5 is
heartening as it suggests that gaming has a very wide audience base with
different tastes. It is very important for any medium to provide different kind
of content, which would be acceptable to different kind of people. This is
really important for the mass acceptance of the medium. When more games like
Angry Birds that cater to the casual audience, primarily female and kids &
games like GTA 5, which mainly focus on the male gamers, succeed, it expands
the horizon of gaming and brings more people into the industry. More and
diverse kind of people trying and hooking to games can only be great news for
the industry.
GTA 5 is controversial but so was Da Vinci Code. Controversy
sells as it allows you to be recognized. GTA 5 is different but so was Thank
You For Smoking. Its important as it protects you from getting lost in the
crowd. And GTA 5 is great content. And we all know that “Great Content” always
finds its own audience.
Siddharth
has been playing games since forever and loves it so much so he decided to make
a profession out of it. After completing his MBA, he decided to join EA to
learn the ropes of the industry. A Game Producer and Game Designer by
profession, while not playing games, he loves to read about them, watch movies
and spend quality time with his family. His passion for writing led to the
creation of this blog.
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